In the olden days (anything longer than 5 years ago, but which 5 years? This could be a much longer tangent but basically, time is an illusion and everything was either “the other day”, “5 years ago (but resolutely NOT 2020), or “in the past“) I always thought of Coke (Coca-Cola) as being 50p and figuring out the cost of foreign money from that. About 5 years ago (see tangent) this changed to £1. Listen, I know we all know the Freddo cost price index but I am no economist so I used the price of a can of Coke. Now, here’s the horror: A can of Coke, when not purchased as part of a Meal Deal is £1.55. One POUND and FIFTY FIVE PENCE. In GBP.

My friend Kelinda writes: ‘Why is everything £20?’
And she’s right. Everything is £20. I leave my house to buy some vegetables for an evening meal and the price is £20. What are these vegetables made from? I’m not even shopping at Waitrose. This is Asda. And my wages are alright, you know? I spend £150,000 a week on food shopping and I don’t even buy the meat. Everything is either £5 or £20 or £1000.

And here’s the kicker – it really, really doesn’t have to be this way. B&M reported earnings will be between £510m to £560m in 2025 which is an 18% decline. So fucking what? It’s still a lot of fucking money. Why is everything in capitalism growth, growth, growth? Because of the shareholders. Look, I get that the shareholders want their sweet, sweet green but you cannot seriously look me in my eyeballs and say £510 million GBP Sterling cash money is not a lot of money. You cannot talk straight out of your mouths and expect me to think, “yeah, you know what? You should be putting Coke up to £3 a can. Coca-Cola is a poor li’l company with no money at all. Won’t somebody think of the shareholders?”

£11m was paid out to the UKs privatised water companies as part of the “water restoration fund” in April 2024. £78BILLION was paid by water companies to its shareholders since privatisation started in 1989 (with much thanks to the Private Eye for the figures). All that and approximately 590 million litres of water are lost DAILY by Thames Water alone. I pay those bitches over £50 a month. Literally falls from the sky and I pay that. (OK, I pay half but the point damn well still stands).

What are we supposed to do? Pay £20 for eggs, bodywash, tomatoes. And then £30, £40, £700? Where will it end? When do we say, “enough. I am not paying £14 for a Freddo!”?

A lot of companies are going bust but I wonder if it is because they’re also pricing themselves to extinction? Capitalism is supposed to be about market forces and the consumer dictating through their wallets what we want and what we are willing to purchase. But, I’m not willing to spend £4 on a tomato. And what are we left with? We do need to purchase food. We literally cannot sustain ourselves singularly. We are homo sapiens because of agriculture and tribal living.

OK, this is too much. I’m going to get a chicken coop and some tomato seeds. BRB.

Oh, and don’t get me started on shrinkflation. Kerrygold butter is now 50g less for the same price. The feckin’ gobshites.