The Commercialisation of Christmas Autumn
I blame Starbucks. No, I blame the Americans. Hmmm, I suppose they made Starbucks so maybe I blame Starbucks. I blame Starbucks and Instagram and social media and white women and capitalism.
Babes, it’s always capitalism.
I agree that we all need to squeeze whatever pleasure we can out of the world and if you want a pumpkin spice latte and an aesthetic pic to post on IG with a browning leaf in the background then who am I to stop you? But, and do hear me out here, I feel like when all the corporations are getting in on the act maybe take a moment to pause and think, ‘do I really want this fuzzy pumpkin table decoration or am I just being sold stuff?’
That was a long sentence and I apologise.
We are always just being sold stuff.
Do you like Autumn? Do you want to tell the world that you’re a GIRL who likes candles and hot drinks and pumpkins with bows on them (?) and burnt orange? Why not buy this piece of fast fashion from Shein (surprise!) for only £8. The thing is, that is a really nice colour t.shirt. Can I get that but without the nonsense graphic?

What about a mug that only really makes sense for 4 months of the year (IF I’M BEING GENEROUS)? Again, that is a pretty nice looking mug. Let’s make it ridiculous. Because it is a *Season*. And, I get it, you are a company that sells stuff so you think of ways to sell stuff. That’s showbiz, baby. And Halloween is a fun, spooky time of year that somewhat acts as a barrier between Summer Fun tat and Christmas tat. Great. Except it doesn’t, not really. You just get Halloween AND Christmas stuff in the shops (and Thanksgiving stuff if you’re in the USA) so every corner you turn you see variations of this:

And the flavours! Oh the flavours you get. Like Willy Wonka in an Autumn fever dream. Cinnamon this, pumpkin that. Nutmeg, cloves. It’s never garlic and basil is it? Is it?
Finally, pumpkin is not a spice. What spice is pumpkin spice? This isn’t about pumpkin spice, really.
I’m tired.
